Oct 15, 2020
Why is identifying your unique coaching method + signature standout
SOO crucial when writing content?
Because THIS is how your ideal client will truly GET
EXCITED about your coaching style.
We want to make it crystal clear what they’re going to feel like
when inside your coaching container.
The worst thing that could happen is that you market your
coaching purely to “get them in,” and then your actual coaching
style is completely different.
Sounds obvious, but I’ve unfortunately seen this done A
LOT.
And ZERO shame if you have found yourself doing this. I, myself,
have fallen prey to this when I started my business online. I just
copied what other successful coaches were doing. You see success,
you follow success, right?
Well, if you’re emulating something that is completely opposite
from how you actually coach and what you’re confident in, you MIGHT
get them in the door, but you won’t keep them, re-sign them or help
them truly transform.
In today’s live training I’m going to break down a few of my posts
that REALLY resonated with my audience and resulted in paying
clients. I’ll walk you step by step through the thought process
behind the post, and WHY (the psychology) this specifically
resonated with my ideal client and resulted in sales.