Nov 4, 2024
In this episode, we’re diving deep into a trap many coaches fall into—playing it safe with their content. It feels like the "smart" move, right? Avoiding controversy, trying to appeal to everyone, and keeping your messaging broad to avoid ruffling any feathers. But is this cautious approach actually sabotaging your success? Spoiler alert: It is! We’ll talk about why trying to please everyone often leads to blending in, and why standing for something bold and specific is the key to building an engaged audience and loyal clients. Tune in for the truth behind why playing it safe is stunting your growth and how to shift your strategy to make a bigger impact.
Key Points:
- The illusion of safety in broad content: why playing it safe seems smart but stunts growth.
- Why specificity makes your message resonate deeper with the right people.
- How viral content doesn’t come from being liked by everyone—it comes from standing for something.
- Sharing real-life examples of both hate comments and loving comments from viral content.
- Why polarizing content creates loyalty from the right audience, even if it alienates others.
- How to embrace being bold and niche down your message to attract the clients who truly resonate with you.
Ready to step out of your comfort zone? Try posting something today that truly represents YOU, without worrying about pleasing everyone. Take a screenshot and DM me—I’d love to see it!
Biz Resources/Links
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