Sep 22, 2025
[STRATEGY SHIFT]
In this behind-the-scenes solo episode of Business Not As Usual, I’m sharing the exact strategies that helped me sign more than half the spots for The Distinctive Edge before the cart even opened.
Here’s what you’ll hear inside:
The truth about strategic private
invites (and why most people do them wrong).
How to use self-identifier content
to spark conversations and sign clients without “selling.”
The $47 low-ticket workshop that
turned into $20K in sales (and why it works so well).
Why none of these tactics matter
without a clear Distinctive Edge: your unique perspective and
framework.
A raw look at how I’m attempting
to balance launch week while solo momming my twins.
If you’ve been relying only on content to sell your offers, this episode will show you what’s really happening behind the curtain, and how you can replicate it.
👉Apply for The Distinctive Edge here: https://meganyelaney.com/tde#application-form-1
👉DM me on Instagram @meganyelaney to chat about joining this round
👉Check out The Content Fix Replays until 9/24 here (opt in to receive): https://meganyelaney.com/content-fix
→DM me “Content Review” on Instagram after you’ve joined The Content Fix and I’ll audit your latest piece of sales content: https://www.instagram.com/meganyelaney