Jun 29, 2026
In the middle of launching The Distinctive Edge, I'm taking you behind the curtain of how I pick the EXACT stories I tell in my content to drive applications. Specifically, I'm walking you through a reel I just wrote about business owners coming back from maternity leave and breaking down the WHY behind every creative...
Jun 26, 2026
Tune into Day 3 of the Wildly in Demand series we’re hosting from June 23-25
We’ll break down:
✅Why social proof is your single most powerful conversion tool in a season when buyers are distracted and looking for any reason to wait.
✅How to highlight process-based results so people understand what actually...
Jun 25, 2026
Tune into Day 2 of the Wildly in Demand series we’re hosting from June 23-25
We’ll break down:
✅How to identify the framework that already exists inside your work (even if you've never named it or make it ‘custom’ for each person)
✅How to put simple guardrails around your process so it's easy to understand...
Jun 24, 2026
“There is nobody else out there putting out content like mine.”
I got to sit down in-person with one of my favorite TDE grads, Stacey Eddings—a New York City assistant principal who came into my world wanting to do health coaching and left knowing she was meant to serve a very different niche.
In this episode...
Jun 24, 2026
“I was freshly postpartum with a new baby. I wasn’t even in my business anymore. Everything was just chaos and I was riding on vibes.”
I am so excited to feature one of my favorite TDE grads on the podcast today. Sarah Salain spent two years with stagnant content before joining my program. Today she's filling...