Jul 13, 2026
Before you go throwing money at ads, you must know your earnings per lead and make sure your funnel is already converting. Ads amplify what's working—they don't fix what's broken.
In this conversation with one of my favorite guests, Kwadwo, we're getting into the one metric that matters most when running ads, the...
Jul 6, 2026
In a world full of AI generated content, we need a place where we're NOT using AI—and a podcast gives you the place to do just that!
I sat down with podcast strategist Kylee Chandler for a very inception-y conversation that felt like a masterclass I need for myself as much as for you.
We get into why Instagram...
Jun 29, 2026
In the middle of launching The Distinctive Edge, I'm taking you behind the curtain of how I pick the EXACT stories I tell in my content to drive applications. Specifically, I'm walking you through a reel I just wrote about business owners coming back from maternity leave and breaking down the WHY behind every creative...
Jun 26, 2026
Tune into Day 3 of the Wildly in Demand series we’re hosting from June 23-25
We’ll break down:
✅Why social proof is your single most powerful conversion tool in a season when buyers are distracted and looking for any reason to wait.
✅How to highlight process-based results so people understand what actually...
Jun 25, 2026
Tune into Day 2 of the Wildly in Demand series we’re hosting from June 23-25
We’ll break down:
✅How to identify the framework that already exists inside your work (even if you've never named it or make it ‘custom’ for each person)
✅How to put simple guardrails around your process so it's easy to understand...